{"product_id":"rhododendron-nova-zembla-shrub-height-55-65cm-width-80-90cm-15lt","title":"Rhododendron 'Nova Zembla' - Shrub - Height 55-65cm - Width 80-90cm - 15lt","description":"\u003cp\u003eRhododendron 'Nova Zembla' is a robust, evergreen shrub admired for its bold, vibrant flowers and reliable growth, making it a striking addition to a wide range of gardens. It typically grows to 1.5–2 metres in height and spread, forming a dense, rounded shape that provides year-round structure and visual interest.\u003c\/p\u003e \u003cp\u003eIn late spring, ‘Nova Zembla’ produces large trusses of deep crimson-red flowers, often accented with darker markings in the throat. The vivid blooms create a dramatic focal point in borders, woodland gardens, or as a specimen plant, and they attract pollinators such as bees, enhancing biodiversity in the garden. Its glossy, dark green leaves maintain structure and colour throughout the year, ensuring evergreen appeal even outside the flowering season.\u003c\/p\u003e \u003cp\u003eThis rhododendron thrives in moist, well-drained, acidic soil enriched with organic matter and prefers a sheltered position in partial shade or dappled sunlight. It benefits from protection against strong winds and hot afternoon sun to maintain healthy foliage and maximise flowering.\u003c\/p\u003e \u003cp\u003e‘Nova Zembla’ is perfect for woodland-style gardens, mixed shrub borders, or as a standout specimen. Its striking colour, compact growth, and dependable performance make it an excellent choice for gardeners seeking dramatic spring interest and year-round structure.\u003c\/p\u003e","brand":"Arundel Arboretum","offers":[{"title":"Default Title","offer_id":56681421111674,"sku":"RHOD-NOVA-SH55-15","price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9130\/4688\/files\/a4e5d769-ce7d-42bf-b12d-3040a88f2a3e.jpg?v=1773403436","url":"https:\/\/www.arundelarboretum.co.uk\/products\/rhododendron-nova-zembla-shrub-height-55-65cm-width-80-90cm-15lt","provider":"Arundel Arboretum","version":"1.0","type":"link"}